What has always been the most effective way to generate new business? Referrals from existing customers to their friends and families.

Creating raving fans who sing your praises to others is both the least expensive and most productive form of advertising. Most people tune out traditional means of advertising. Only 1 in 6 television commercials actually generate a positive return on investment. No one under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision based on the input of friends and family.

Social media marketing provides the electronic platform for word of mouth marketing to exist. Over 800 million users worldwide use Facebook. The average Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets go out each week. YouTube has over 100 million views per day. The potential for your message to be spread by raving fans is more prevalent today through social media than any other time in the history of business. Can your company afford not to participate in this marketing revolution?

If you’re like me, you learn from making mistakes. However, if you can learn from the mistakes of others, then you will achieve success quicker. So why not learn from the mistakes of others? Here are some common mistakes new marketers make when trying to create and implement a social media marketing plan:

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