Category Archives: Pokemon Go Business

Pokémon Merchandise Is Becoming The Hot New Trend In Affiliate Marketing

Pokemon Go Business

With the advent of Pokémon Go, one of the biggest merchandising franchises in the gaming industry has come back to life – in a big way. If you were around in the late nineties or early 2000s when Pokémon was very popular, you may remember all the different things you could own with Pikachu and his friends on it. Expect all that merchandise to come back along with quite a few new gadgets and gizmos themed around all things Pokémon.

Pokémon Go is an app and virtual reality based game that you can play on your smartphone. One of the problems with the game is that you have to walk around with your phone screen on and the app running to find and catch Pokémon. That drains batteries like crazy and makes for some awkward situations.

Game maker Nintendo has a solution in the works with Pokémon Go Plus that allows you to capture Pokémon with the push of a button and without having your phone in front of you. It’s currently in prelaunch, but you should get ready to sell this hot gizmo now and be ready to cash in on affiliate commissions.

Since the game is played on a smartphone, expect to see a rise in cell phone accessories with a Pokémon theme to hit the market. What enthusiastic Pokémon trainer wouldn’t want a matching phone case to show how much they love the game? Build your platform and grow your list of Pokémon players now and then keep an eye out for new merchandise as it pops up. Trust me, you won’t run out of things to promote to your list and on your site in this hot gaming niche.

Speaking of merchandise, let’s not forget about the various stuffed animals, toys, t-shirts, bedding, cups, stickers and just about everything else you can think of that we saw in the 90s. Since Pokémon has never completely gone away, there’s quite a bit of this available today. Expect product variety and sales to skyrocket between now and Christmas.

There is even a Pokecrate, a monthly subscription service that sends you a box of Pokémon related merchandise each month. In other words, the fandom and market are strong already and demand will only go up with the renewed interest in all things Pokémon by the mainstream.

Get ready with great content and affiliate offers and then keep your eyes open for new products to hit the market that you can promote as an affiliate. Start on Amazon and work your way through more specialized offerings including plenty of niche t-shirts, mugs and the likes.

How To Profit From Pokémon Go as a Blogger

Pokemon Go Business

If you’re a blogger and you haven’t found a way to tie into the latest Pokémon Go craze, you may be missing out on a lot of traffic and fun way to interact with your audience. You can easily work this latest trend into just about any niche. Let’s run through a few examples to give you some ideas and hopefully inspire you to explore this topic for your own blog.

How To Profit From Pokémon Go as a Blogger

Share Your Own Experience And Motivation

If you’ve been playing, share what you’ve learned and why you decided to play. Include some screenshots of Pokémon as you catch them for an easy and visually attractive post. For example, if your blogging about weight loss and getting healthy, you may want to share how playing this game has made you go outside more. If you’re a parent blogger, you could share how you’re having fun with the kids playing the game. If you’re a business blogger, you may want to share some interesting strategies on using the app to grow your business. If you’re a food blogger, come up with some fun character inspired recipes. The possibilities are almost endless.

Write Up A Niche Specific Guide To Getting Started With Pokémon Go

If you find those posts getting some attention and that your audience is interested using the app to do what you’re doing, it may be worth your while to write a guide. This could be a single long blog post that may go viral. It could be a series of blog posts where you continually explore the topic. Or it could be a book or info product that you put up for sale on your blog. Of course doing all of the above is another great option. Figure out how you can tie your niche and Pokémon Go together and start writing.

Curate Interesting and Informative Content

There’s a lot being written about Pokémon Go already. Blog posts, articles, videos, and social media posts are popping up everywhere along with plenty of images and memes. If you don’t want to write your own content, serve your readers by curating the most interesting and informative content for them. Share it on your social media accounts to grow your reach, or create curated content posts where you share a list of articles or images on a related topic.

Let’s Talk Monetizing

Of course you want to make some cash from this Pokémon craze as well. Once you get the traffic, think about what you can sell these players. We already talked about writing a short, niche specific guide. You could upload it to Amazon and sell it to them as a Kindle book, or create a pdf, video course or the likes and use your own shopping cart. Last but not least, let’s not forget about affiliate marketing. Instead of creating your own product, make affiliate offers. These could be other people’s info products that are popping up everywhere, or any of the physical products available in for this popular franchise.

Use Pokémon Go Attract More Foot Traffic To Your Brick and Mortar Business

Pokemon Go Business

Pokémon Go is the latest crazy hitting the country and as a savvy business owner, you can take advantage of this app to drive more traffic to your local business. Unless you’ve been living under a rock, you’ve heard of the game and chances are you’ve seen people in your town and in your neighbourhood walking around looking at their phones, trying to catch Pokémon.

The fact that they are walking around is good news for your business. The bad news is that their eyes are looked on their screens. The challenge is how to take advantage of this increase in foot traffic and turn it into more paying customers. The solution is engaging in the gaming craze in a smart way.

Quick And Easy – Lure Them

One of the easiest things you can do is lure Pokémon to your store location, let people know about it and then watch the customers pour into your premises. This seems to work particularly well if you’re a food and drink establishment where customers can grab a quick snack and cold drink before heading back outside. That being said, since almost everyone is playing Pokémon Go, you can make it work for just about any product.

Here’s how it works. Get the app and go to the store inside the interface. Buy a pack of lures and drop them one at a time. They will lure Pokémon in your general area to your location and the Pokémon hunters will follow. Announcing what you’re about to do on Social Media and with a sign outside will help as well.

Fun And Creative – Engage In The Social Craze

Marketing your business is all about engaging with your potential customers. Why not use Pokémon as a way to do that. Start playing and share the Pokémon you find on your store’s social media outlets. Ask customers to share screenshots of Pokémon they have captured in your store along with popular hashtags like #pokemongo.

Get creative and offer special discounts and offers for fans of the game. If you know of a Pokémon that’s fairly rare in your area, offer a discount to any customer that comes in and can show you that they caught one. Create a lunch or drink special, put together a “Pokémon Go Survival Pack”, or start offering Pokémon merchandise.

The important part is that you become part of the conversation and engage with your audience. It will make them remember you long after this latest craze is over.

Hit The Pokémon Gym And Stops If It Makes Sense For Your Business

There are plenty of Gyms and PokéStops where players will congregate. They will be easy to find by the crowd of people gathering around staring at their screens. You can also find them with the app on your phone.

If you notice a particularly busy spot, consider opening up a pop-up shop there. Take your merchandise on the road (checking with local regulations of course) and peddle your wares to fellow gamers in those areas. If that’s not an option, create some promotional material that ties the game and your store together (with a special Pokémon inspired coupon for example) and head out there and distribute it to players.

You could even create a Pokémon inspired event at your store and advertise it locally at the busy gyms and PokéStops along with social media and your usual advertising outlets. Hold a Pokémon party where you offer discounts and promise to lure plenty of Pokémon to catch.

Get creative and take advantage of this latest gaming craze to grow your business.

Thanks To Pokémon Go You Can Become a Real World Pokémon Trainer

Pokemon Go Business

Did you watch and play Pokémon growing up? If so, becoming a Pokémon trainer was probably top on your list of things you wanted to do when you grew up. Thanks to the brand new Pokémon Go app, you can make that a reality and earn some real cash as a trainer in a variety of different ways.

Earlier today I came across a business savvy person who posted a detailed craigslist ad offering to play Pokémon Go for you and level up while you are at work or school. While I think you need to work out things like privacy and security when it comes to taking someone’s phone and walking around the neighbourhood for a few hours, it’s a clever idea and a fun way to get paid to play the game.

Another idea is to set up a new Google account and connecting it to the app with the goal of building up a high level account. Play away and then sell the Pokémon account to someone who wants to save sometime, or impress his friends. This has been working well for decades for RPG games like World of Warcraft with people making a fulltime income selling levelled up game characters. There’s no reason it shouldn’t work for Pokémon Go as well.

Here’s another great way to become a Pokémon trainer and earn a little cash. Offer 2 walking tours in your area where you show new players how to get started and introduce them to the local spots they need to know. Since you can work with group of people who each pay you, you can easily make a decent hourly wage. Of course offering one-on-one training sessions for those who want to pay more is another great option.

If you’re a personal trainer, why not incorporate Pokémon Go and make a fun and interactive walking workout. Familiarize yourself with the app and then take your walking class on a fast walk from spot to spot, hatching eggs along the way.

One last idea before I let you go and plot your own strategy for becoming a paid Pokémon trainer. Kids will love to play this game and parents are always looking for ways to keep them entertained and get them outside. Why not offer to take kids out and about for an hour or two to go Pokémon hunting. It’ll be a variation on babysitting that older kids won’t mind.

While I don’t expect anyone to make a full-time income as a paid Pokémon trainer, it’s a fun way to make a little extra on the side. Use it to pay off bills, take a vacation, pay your phone bill, or grab some Pokémon merchandise.

Share Your Gaming Know How And More!

Pokemon Go Business

If you’re a gamer and familiar with the Pokémon universe, why not apply that knowhow and expertise to the new Pokémon Go craze that’s sweeping the country and cash in. If you have something to share, contribute to the conversation, and help out new players, it’s time to get to work.

Start A Blog And Social Media Following

One of the easiest ways to share your gaming knowhow and profit from the Pokémon Go crazy is to start a blog, a YouTube channel, or simply build a large social media following around the topic.

Find your audience, start interacting and engaging, and then look for easy ways to monetize your content. There are sponsored post opportunities, paid advertising, and affiliate marketing to name a few. Create a channel, build an audience, and start marketing to them.

Find Your Niche And Create A Guide

The first few Pokémon Go Guides started popping up just 24 hours after the game was released. Does that mean you’ve missed the boat? Of course not! Share your expertise by going more into debt, creating up-to-date guides as the game changes and evolves, or niche down to a particular sub topic. For example, you could write a guide on how home schoolers can use Pokémon Go as a tool to explore local history. Or how about a safety guide for concerned parents?

The topics are almost endless. Keep an eye out for popular topics in the news and on the internet and pick a topic you can expand into a paid guide. Write it, publish it, and start selling it. You can make it a kindle book; sell it in the apple store, or digital market places like JVzoo or Clickbank. If you’re familiar with the process of publishing an info product, you should be able to get your very own Pokémon Go Guide out there within a matter of days.

Become A Real World Pokémon Trainer

We live in a time and age where people appreciate coaches. We have life coaches, personal trainers, and business mentors. It’s not all that far-fetched to think that there’s a group of new players out there that would appreciate a Pokémon trainer.

If you have a bit of marketing experience, consider consulting for local businesses in your area and help them develop and deploy a strategy that will help them use Pokémon Go to drive new business to their store.

Keep your eyes open for ways to profit from this latest gaming craze. Fellow gamers around you are already cashing in on the latest incarnation of “Gotta Catch ‘Em All”.